Fly fishing may be dying.
It pains me to say it. But I’m a facts kinda guy and there are some data we can’t ignore.
Let me explain. Google runs things now. And Google Trends provides us basically all the trend data we need to understand all the things.
Here’s what the Google shows about “fly fishing” trends:
The worldwide trend in “fly fishing” interest based on web searches from 2004 to today is not awesome.
We are beating “bass fishing”, barely.
But badminton has us beat.
My first assumption was that we were losing people to hipsterdom.
But no, doesn’t look like it.
So maybe it’s pickleball we should be concerned with.
Hair feathers took a run at us.
Whatever the cause, if I were an Orvis employee I’d be working on my Linkedin profile.
Crap. Why am I still writing a blog?
And why am I still a fly fishing guide?
I don’t mean to be an alarmist but these unfortunate trends should be on our collective radar. Added to the current situation in American politics and myriad other apocalyptic signs (Kanye, Pokemon Go, Taco Bell) and I feel like I need to warn all my angler friends and neighbors. Get your bunker outfitted with GoalZero gear and freeze-dried meals before a comet (or global warming) wipes us mercifully from existence.
Or maybe just stock up on flies, fly boxes, leaders, and tippets. Looks like there’s going to be a surplus, and more room on the rivers.